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A Strategic Guide to Becoming a Mobile Enterprise

Mobile expectations are changing - enterprises continuously need new skills and offerings to successfully turn mobile opportunities into business outcomes. But, in order to be successful, there are a number of obstacles to overcome.

Based on actual customer experiences, Michael Ziegler, Director,  Enterprise Mobile Solutions at IBM shares  a comprehensive approach to planning, implementing and managing a 'mobile first' approach. In particular, you will learn how to launch a mobile first business transformation, deploy mobile first applications, create a mobile first customer experience and institute a mobile first IT infrastructure.

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